![]() The style attributes "visibility:hidden" and "display:none" specify that the image is hidden or not displayed. "URL tracking pixel" indicates the location of the image on the server. When a visitor accesses a site, the tracking pixel is loaded from the server using the tag. Tracking pixels can be integrated into the source code of a website as follows: Integration of a tracking pixel into HTML code This data can be used to tailor content and ads to users' needs through targeted marketing campaigns. ![]() Tracking pixels also work across websites and servers, giving website owners and advertisers a clearer view of what users are looking for and why they are visiting the site. More accurate analysis of IP addresses can provide a basic idea of where users come from geographically and what type of devices and operating systems they use to visit a website. The traffic data collected with a tracking pixel can then be further analyzed, e.g. Web site operators, email marketers or advertisers who use a tracking pixel can analyze the server logs and see how many unique page-views their content has received. Tracking unique page-views is the most basic function of a tracking pixel. The server thus counts the number of retrievals. The server then sends the pixel tag to the user's unique IP address and logs it. Tracking pixels are embedded in the HTML code of a website, online ad, or marketing email and are retrieved from the server every time a user loads that website, ad, or email into their web browser. The intention behind this is to enable a back-end process that does not distract from the content of a website or marketing email. Tracking pixels are intentionally hidden in the background of a web page or email so that they are not part of the user experience. The very small size of a tracking pixel is an essential part of its functionality. Figure: Tracking Pixels - Author: Seobility - License: CC BY-SA 4.0
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